Strategic Marketing

Communication, in any form, is integral to the success of an organization. Wedgewood Group’s strategic marketing team creates a cohesive message delivered via multiple media to communicate a client’s strategic initiatives. The goal of every design is to keep things simple, clear, and engaging. It’s simple: give them part what they want, what they need, and what they deserve.

From Vision to Impact: How we get you there

We get to know you

We are going to ask you a bunch of questions focused on understanding the vision in your head and getting to know you, your team, your business, the impact you want to make on the world, and the audience you intend to reach.

Storm the brain

From our client intake, we develop a creative brief that sets direction to reach your final destination, and we use it as our guide throughout our engagement. We develop a marketing strategy to define your goals, identify the needs of your intended audience, craft your key message, and plan measurements to achieve desired results. Planning, and research completed. Create and ideate begin.

Hand, eye, and brain coordination

With a strategy in place, we sync planning with ideation. We scan the media space for inspirations, using the unconventional to your advantage. We sketch, draft, write, and communicate to your team. Every thought is relevant, but we work with you to find the right fit for your team and audience.

Turn ideas into form

We make a thought, a reality. We work with you to determine the best color, look, feel, and messaging, and prototype the not so final product. We rework the work to create a product that remains true to our MO: simple, clear, and engaging.

Impact from ideas

How did we do? How is your audience, your customers responding to the message and product? We measure the impact on ideas and achievement of your goals and metrics. Our success equals your success.

Wedgewood Group’s strategic marketing portfolio includes:

• Strategic marketing and communication planning, implementation, and evaluation
• Collateral such as brochures, newsletters, and reports
• Website or intranet design and development
• Multimedia development, including videos
• Large format displays and posters
• Strategic plan document design
• Organizational dashboards and scoreboards

Click here to see an example of a strategic communication initiative.